Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

Gross Rating Points Calculator

Calculates Gross Rating Points (GRP) to measure the total exposure weight of a traditional media campaign. Use it when planning TV, radio, or print ad buys to compare schedule intensity.

Reach (%)

Frequency

Fill in the required fields to see your result.

Marketing

Email Marketing ROI Calculator

Estimates the ROI of an email campaign by modeling the full conversion funnel from sends through to revenue. Use it when planning or evaluating campaigns to justify budget and compare performance.

Total Emails Sent (emails)

Open Rate (%)

Click-through Rate (%)

Conversion Rate (%)

Average Order Value ($)

Campaign Cost ($)

Fill in the required fields to see your result.

Key differences

	Gross Rating Points Calculator	Email Marketing ROI Calculator
Category	Marketing	Marketing
Inputs required	2	6
Result	Gross Rating Points (GRP)	Email Marketing ROI (%)
What it does	Calculates Gross Rating Points (GRP) to measure the total exposure weight of a traditional media campaign. Use it when planning TV, radio, or print ad buys to compare schedule intensity.	Estimates the ROI of an email campaign by modeling the full conversion funnel from sends through to revenue. Use it when planning or evaluating campaigns to justify budget and compare performance.