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Both calculators run independently — change the inputs on either side to compare results.

Lead Conversion Rate Calculator

Calculate lead conversion rate by dividing converted leads (qualified, accepted, or closed) by total leads received, expressed as a percentage. Use it to evaluate sales-pipeline efficiency, optimize lead-source quality, and forecast revenue from top-of-funnel pipeline.

Converted Leads

Total Leads

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Business

Customer Acquisition Cost (CAC) Calculator

Calculate how much it costs to acquire one new customer by dividing total sales and marketing spend by new customers gained. The denominator of the all-important CLV:CAC ratio.

Total Marketing Spend ($)

Sales Expenses ($)

New Customers Acquired (customers)

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Key differences

	Lead Conversion Rate Calculator	Customer Acquisition Cost (CAC) Calculator
Category	Marketing	Business
Inputs required	2	3
Result	Lead Conversion Rate (%)	Customer Acquisition Cost ($)
What it does	Calculate lead conversion rate by dividing converted leads (qualified, accepted, or closed) by total leads received, expressed as a percentage. Use it to evaluate sales-pipeline efficiency, optimize lead-source quality, and forecast revenue from top-of-funnel pipeline.	Calculate how much it costs to acquire one new customer by dividing total sales and marketing spend by new customers gained. The denominator of the all-important CLV:CAC ratio.