Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

Customer Lifetime Value (CLV) Calculator

Calculate the net present value of a customer relationship accounting for churn, profit margin, and the time value of money. Use it to set acquisition cost targets and retention budgets.

Average Monthly Revenue per Customer ($)

Gross Profit Margin (%)

Monthly Churn Rate (%)

Average Customer Lifespan (months)

Discount Rate (NPV) (%)

Fill in the required fields to see your result.

Marketing

Cost Per Thousand Impressions Calculator

Calculate the cost to serve your ad to 1,000 people, the standard pricing unit in display, video, and programmatic advertising. Use it to compare media buys across different channels and audiences.

Ad Cost ($)

Total Impressions

Fill in the required fields to see your result.

Key differences

	Customer Lifetime Value (CLV) Calculator	Cost Per Thousand Impressions Calculator
Category	Marketing	Marketing
Inputs required	5	2
Result	Customer Lifetime Value ($)	Cost Per Thousand Impressions (CPM) ($)
What it does	Calculate the net present value of a customer relationship accounting for churn, profit margin, and the time value of money. Use it to set acquisition cost targets and retention budgets.	Calculate the cost to serve your ad to 1,000 people, the standard pricing unit in display, video, and programmatic advertising. Use it to compare media buys across different channels and audiences.