Compare calculators
Both calculators run independently β change the inputs on either side to compare results.
Marketing
Customer Lifetime Value (CLV) Calculator
Calculate the net present value of a customer relationship accounting for churn, profit margin, and the time value of money. Use it to set acquisition cost targets and retention budgets.
Fill in the required fields to see your result.
Marketing
Customer Acquisition Cost Calculator
Calculate customer acquisition cost (CAC) by dividing total marketing and sales spend by the number of new customers acquired. Use it as the single most important unit-economics metric for any growth business β alongside customer lifetime value, it determines whether your business model is sustainable.
Fill in the required fields to see your result.
Key differences
| Customer Lifetime Value (CLV) Calculator | Customer Acquisition Cost Calculator | |
|---|---|---|
| Category | Marketing | Marketing |
| Inputs required | 5 | 2 |
| Result | Customer Lifetime Value ($) | Customer Acquisition Cost ($) |
| What it does | Calculate the net present value of a customer relationship accounting for churn, profit margin, and the time value of money. Use it to set acquisition cost targets and retention budgets. | Calculate customer acquisition cost (CAC) by dividing total marketing and sales spend by the number of new customers acquired. Use it as the single most important unit-economics metric for any growth business β alongside customer lifetime value, it determines whether your business model is sustainable. |