Compare calculators
Both calculators run independently β change the inputs on either side to compare results.
Marketing
Customer Lifetime Value (CLV) Calculator
Calculate the net present value of a customer relationship accounting for churn, profit margin, and the time value of money. Use it to set acquisition cost targets and retention budgets.
Fill in the required fields to see your result.
Marketing
Customer Lifetime Value Calculator
Calculate customer lifetime value (CLV) by multiplying average order value, purchase frequency, and customer lifespan. Use it as the primary unit-economics metric to benchmark how much you can spend acquiring customers and to compare profitability across acquisition channels.
Fill in the required fields to see your result.
Key differences
| Customer Lifetime Value (CLV) Calculator | Customer Lifetime Value Calculator | |
|---|---|---|
| Category | Marketing | Marketing |
| Inputs required | 5 | 3 |
| Result | Customer Lifetime Value ($) | Customer Lifetime Value (CLV) ($) |
| What it does | Calculate the net present value of a customer relationship accounting for churn, profit margin, and the time value of money. Use it to set acquisition cost targets and retention budgets. | Calculate customer lifetime value (CLV) by multiplying average order value, purchase frequency, and customer lifespan. Use it as the primary unit-economics metric to benchmark how much you can spend acquiring customers and to compare profitability across acquisition channels. |