Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

Marketing Attribution Calculator

Allocate campaign revenue across touchpoints using linear, time-decay, or position-based attribution models. Use it when comparing channel ROI or optimizing multi-touch marketing spend.

Total Campaign Revenue ($)

First Touch Attribution Weight (%)

Middle Touch Attribution Weight (%)

Last Touch Attribution Weight (%)

Channel Interactions (touchpoints)

Attribution Model

Fill in the required fields to see your result.

Marketing

Content Marketing ROI Calculator

Estimate the annual ROI of your content marketing program by combining organic traffic value with conversion-driven revenue, then subtracting creation and promotion costs. Use it when justifying a content budget or comparing channel performance.

Content Creation Cost ($)

Content Promotion Cost ($)

Monthly Organic Traffic (visitors)

Cost per Click Value ($)

Content Conversion Rate (%)

Revenue per Conversion ($)

Fill in the required fields to see your result.

Key differences

	Marketing Attribution Calculator	Content Marketing ROI Calculator
Category	Marketing	Marketing
Inputs required	6	6
Result	Attributed Revenue per Channel ($)	Content Marketing ROI (%)
What it does	Allocate campaign revenue across touchpoints using linear, time-decay, or position-based attribution models. Use it when comparing channel ROI or optimizing multi-touch marketing spend.	Estimate the annual ROI of your content marketing program by combining organic traffic value with conversion-driven revenue, then subtracting creation and promotion costs. Use it when justifying a content budget or comparing channel performance.