Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

Marketing Attribution Calculator

Allocate campaign revenue across touchpoints using linear, time-decay, or position-based attribution models. Use it when comparing channel ROI or optimizing multi-touch marketing spend.

Total Campaign Revenue ($)

First Touch Attribution Weight (%)

Middle Touch Attribution Weight (%)

Last Touch Attribution Weight (%)

Channel Interactions (touchpoints)

Attribution Model

Fill in the required fields to see your result.

Marketing

Email Marketing ROI Calculator

Estimates the ROI of an email campaign by modeling the full conversion funnel from sends through to revenue. Use it when planning or evaluating campaigns to justify budget and compare performance.

Total Emails Sent (emails)

Open Rate (%)

Click-through Rate (%)

Conversion Rate (%)

Average Order Value ($)

Campaign Cost ($)

Fill in the required fields to see your result.

Key differences

	Marketing Attribution Calculator	Email Marketing ROI Calculator
Category	Marketing	Marketing
Inputs required	6	6
Result	Attributed Revenue per Channel ($)	Email Marketing ROI (%)
What it does	Allocate campaign revenue across touchpoints using linear, time-decay, or position-based attribution models. Use it when comparing channel ROI or optimizing multi-touch marketing spend.	Estimates the ROI of an email campaign by modeling the full conversion funnel from sends through to revenue. Use it when planning or evaluating campaigns to justify budget and compare performance.