Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

Marketing Attribution Calculator

Allocate conversion credit across first, middle, and last marketing touchpoints to see which channels drive revenue. Use it when evaluating multi-touch campaign performance.

Total Conversions (conversions)

First Touch Attribution (%)

Middle Touch Attribution (%)

Last Touch Attribution (%)

Average Touchpoints per Customer (touches)

Revenue per Conversion ($)

Fill in the required fields to see your result.

Marketing

Email Marketing ROI Calculator

Estimates the ROI of an email campaign by modeling the full conversion funnel from sends through to revenue. Use it when planning or evaluating campaigns to justify budget and compare performance.

Total Emails Sent (emails)

Open Rate (%)

Click-through Rate (%)

Conversion Rate (%)

Average Order Value ($)

Campaign Cost ($)

Fill in the required fields to see your result.

Key differences

	Marketing Attribution Calculator	Email Marketing ROI Calculator
Category	Marketing	Marketing
Inputs required	6	6
Result	Attribution Value per Touchpoint ($)	Email Marketing ROI (%)
What it does	Allocate conversion credit across first, middle, and last marketing touchpoints to see which channels drive revenue. Use it when evaluating multi-touch campaign performance.	Estimates the ROI of an email campaign by modeling the full conversion funnel from sends through to revenue. Use it when planning or evaluating campaigns to justify budget and compare performance.