Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

Marketing Attribution Calculator

Allocate conversion credit across first, middle, and last marketing touchpoints to see which channels drive revenue. Use it when evaluating multi-touch campaign performance.

Total Conversions (conversions)

First Touch Attribution (%)

Middle Touch Attribution (%)

Last Touch Attribution (%)

Average Touchpoints per Customer (touches)

Revenue per Conversion ($)

Fill in the required fields to see your result.

Marketing

Marketing Attribution Calculator

Allocate campaign revenue across touchpoints using linear, time-decay, or position-based attribution models. Use it when comparing channel ROI or optimizing multi-touch marketing spend.

Total Campaign Revenue ($)

First Touch Attribution Weight (%)

Middle Touch Attribution Weight (%)

Last Touch Attribution Weight (%)

Channel Interactions (touchpoints)

Attribution Model

Fill in the required fields to see your result.

Key differences

	Marketing Attribution Calculator	Marketing Attribution Calculator
Category	Marketing	Marketing
Inputs required	6	6
Result	Attribution Value per Touchpoint ($)	Attributed Revenue per Channel ($)
What it does	Allocate conversion credit across first, middle, and last marketing touchpoints to see which channels drive revenue. Use it when evaluating multi-touch campaign performance.	Allocate campaign revenue across touchpoints using linear, time-decay, or position-based attribution models. Use it when comparing channel ROI or optimizing multi-touch marketing spend.