Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

Marketing Mix Model Calculator

Estimate the blended return on your total marketing budget by combining digital and traditional channel ROAS while accounting for diminishing returns from channel saturation. Use it during budget planning cycles.

Total Marketing Budget ($)

Digital Marketing Spend ($)

Digital ROAS (x)

Traditional Marketing Spend ($)

Traditional ROAS (x)

Channel Saturation Factor

Fill in the required fields to see your result.

Marketing

Email Marketing ROI Calculator

Estimates the ROI of an email campaign by modeling the full conversion funnel from sends through to revenue. Use it when planning or evaluating campaigns to justify budget and compare performance.

Total Emails Sent (emails)

Open Rate (%)

Click-through Rate (%)

Conversion Rate (%)

Average Order Value ($)

Campaign Cost ($)

Fill in the required fields to see your result.

Key differences

	Marketing Mix Model Calculator	Email Marketing ROI Calculator
Category	Marketing	Marketing
Inputs required	6	6
Result	Optimized Marketing Revenue ($)	Email Marketing ROI (%)
What it does	Estimate the blended return on your total marketing budget by combining digital and traditional channel ROAS while accounting for diminishing returns from channel saturation. Use it during budget planning cycles.	Estimates the ROI of an email campaign by modeling the full conversion funnel from sends through to revenue. Use it when planning or evaluating campaigns to justify budget and compare performance.