Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

Marketing Mix Model Calculator

Estimate the blended return on your total marketing budget by combining digital and traditional channel ROAS while accounting for diminishing returns from channel saturation. Use it during budget planning cycles.

Total Marketing Budget ($)

Digital Marketing Spend ($)

Digital ROAS (x)

Traditional Marketing Spend ($)

Traditional ROAS (x)

Channel Saturation Factor

Fill in the required fields to see your result.

Marketing

Marketing Attribution Calculator

Allocate campaign revenue across touchpoints using linear, time-decay, or position-based attribution models. Use it when comparing channel ROI or optimizing multi-touch marketing spend.

Total Campaign Revenue ($)

First Touch Attribution Weight (%)

Middle Touch Attribution Weight (%)

Last Touch Attribution Weight (%)

Channel Interactions (touchpoints)

Attribution Model

Fill in the required fields to see your result.

Key differences

	Marketing Mix Model Calculator	Marketing Attribution Calculator
Category	Marketing	Marketing
Inputs required	6	6
Result	Optimized Marketing Revenue ($)	Attributed Revenue per Channel ($)
What it does	Estimate the blended return on your total marketing budget by combining digital and traditional channel ROAS while accounting for diminishing returns from channel saturation. Use it during budget planning cycles.	Allocate campaign revenue across touchpoints using linear, time-decay, or position-based attribution models. Use it when comparing channel ROI or optimizing multi-touch marketing spend.