Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

Marketing Mix Model Calculator

Estimate the blended return on your total marketing budget by combining digital and traditional channel ROAS while accounting for diminishing returns from channel saturation. Use it during budget planning cycles.

Total Marketing Budget ($)

Digital Marketing Spend ($)

Digital ROAS (x)

Traditional Marketing Spend ($)

Traditional ROAS (x)

Channel Saturation Factor

Fill in the required fields to see your result.

Marketing

Marketing Attribution Calculator

Allocate conversion credit across first, middle, and last marketing touchpoints to see which channels drive revenue. Use it when evaluating multi-touch campaign performance.

Total Conversions (conversions)

First Touch Attribution (%)

Middle Touch Attribution (%)

Last Touch Attribution (%)

Average Touchpoints per Customer (touches)

Revenue per Conversion ($)

Fill in the required fields to see your result.

Key differences

	Marketing Mix Model Calculator	Marketing Attribution Calculator
Category	Marketing	Marketing
Inputs required	6	6
Result	Optimized Marketing Revenue ($)	Attribution Value per Touchpoint ($)
What it does	Estimate the blended return on your total marketing budget by combining digital and traditional channel ROAS while accounting for diminishing returns from channel saturation. Use it during budget planning cycles.	Allocate conversion credit across first, middle, and last marketing touchpoints to see which channels drive revenue. Use it when evaluating multi-touch campaign performance.