Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

Marketing ROI Calculator

Calculate marketing ROI as the percentage return generated by marketing spend over the cost of that spend. Use it for executive-level marketing performance reporting, channel allocation decisions, and justifying marketing budget against business outcomes.

Revenue from Marketing ($)

Marketing Investment ($)

Fill in the required fields to see your result.

Business

Customer Lifetime Value Calculator

Estimate the total profit a customer generates over their entire relationship with your business. The key number for deciding how much you can afford to spend acquiring customers.

Average Monthly Revenue per Customer ($)

Customer Lifespan (months)

Profit Margin (%)

Fill in the required fields to see your result.

Key differences

	Marketing ROI Calculator	Customer Lifetime Value Calculator
Category	Marketing	Business
Inputs required	2	3
Result	Marketing ROI (%)	Customer Lifetime Value ($)
What it does	Calculate marketing ROI as the percentage return generated by marketing spend over the cost of that spend. Use it for executive-level marketing performance reporting, channel allocation decisions, and justifying marketing budget against business outcomes.	Estimate the total profit a customer generates over their entire relationship with your business. The key number for deciding how much you can afford to spend acquiring customers.