Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

Marketing ROI Calculator

Measure the annualized return on a marketing campaign by attributing a portion of revenue to your spend and scaling the result to a 12-month basis. Use it to compare campaigns of different durations and channels on an equal footing.

Marketing Campaign Cost ($)

Revenue Generated ($)

Attribution Rate (%)

Campaign Duration (months)

Fill in the required fields to see your result.

Marketing

Cost Per Click Calculator

Calculate cost per click (CPC) by dividing total ad spend by total clicks received. Use it as the foundational paid-advertising bid metric for evaluating campaign efficiency, comparing channels, and identifying where to allocate budget for incremental traffic.

Total Ad Spend ($)

Total Clicks

Fill in the required fields to see your result.

Key differences

	Marketing ROI Calculator	Cost Per Click Calculator
Category	Marketing	Marketing
Inputs required	4	2
Result	Annualized Marketing ROI (%)	Cost Per Click (CPC) ($)
What it does	Measure the annualized return on a marketing campaign by attributing a portion of revenue to your spend and scaling the result to a 12-month basis. Use it to compare campaigns of different durations and channels on an equal footing.	Calculate cost per click (CPC) by dividing total ad spend by total clicks received. Use it as the foundational paid-advertising bid metric for evaluating campaign efficiency, comparing channels, and identifying where to allocate budget for incremental traffic.