Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

Marketing ROI Calculator

Measure the annualized return on a marketing campaign by attributing a portion of revenue to your spend and scaling the result to a 12-month basis. Use it to compare campaigns of different durations and channels on an equal footing.

Marketing Campaign Cost ($)

Revenue Generated ($)

Attribution Rate (%)

Campaign Duration (months)

Fill in the required fields to see your result.

Marketing

Cost Per Lead Calculator

Calculates how much you spend to acquire a single sales lead from a marketing campaign. Use it to compare channel efficiency and optimize budget allocation across campaigns.

Lead Generation Cost ($)

Leads Generated

Fill in the required fields to see your result.

Key differences

	Marketing ROI Calculator	Cost Per Lead Calculator
Category	Marketing	Marketing
Inputs required	4	2
Result	Annualized Marketing ROI (%)	Cost Per Lead (CPL) ($)
What it does	Measure the annualized return on a marketing campaign by attributing a portion of revenue to your spend and scaling the result to a 12-month basis. Use it to compare campaigns of different durations and channels on an equal footing.	Calculates how much you spend to acquire a single sales lead from a marketing campaign. Use it to compare channel efficiency and optimize budget allocation across campaigns.