Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

Marketing ROI Calculator

Measure the annualized return on a marketing campaign by attributing a portion of revenue to your spend and scaling the result to a 12-month basis. Use it to compare campaigns of different durations and channels on an equal footing.

Marketing Campaign Cost ($)

Revenue Generated ($)

Attribution Rate (%)

Campaign Duration (months)

Fill in the required fields to see your result.

Marketing

Email Marketing ROI Calculator

Estimates the ROI of an email campaign by modeling the full conversion funnel from sends through to revenue. Use it when planning or evaluating campaigns to justify budget and compare performance.

Total Emails Sent (emails)

Open Rate (%)

Click-through Rate (%)

Conversion Rate (%)

Average Order Value ($)

Campaign Cost ($)

Fill in the required fields to see your result.

Key differences

	Marketing ROI Calculator	Email Marketing ROI Calculator
Category	Marketing	Marketing
Inputs required	4	6
Result	Annualized Marketing ROI (%)	Email Marketing ROI (%)
What it does	Measure the annualized return on a marketing campaign by attributing a portion of revenue to your spend and scaling the result to a 12-month basis. Use it to compare campaigns of different durations and channels on an equal footing.	Estimates the ROI of an email campaign by modeling the full conversion funnel from sends through to revenue. Use it when planning or evaluating campaigns to justify budget and compare performance.