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Both calculators run independently — change the inputs on either side to compare results.

Marketing ROI Calculator

Measure the annualized return on a marketing campaign by attributing a portion of revenue to your spend and scaling the result to a 12-month basis. Use it to compare campaigns of different durations and channels on an equal footing.

Marketing Campaign Cost ($)

Revenue Generated ($)

Attribution Rate (%)

Campaign Duration (months)

Fill in the required fields to see your result.

Marketing

Marketing ROI Calculator

Calculate marketing ROI as the percentage return generated by marketing spend over the cost of that spend. Use it for executive-level marketing performance reporting, channel allocation decisions, and justifying marketing budget against business outcomes.

Revenue from Marketing ($)

Marketing Investment ($)

Fill in the required fields to see your result.

Key differences

	Marketing ROI Calculator	Marketing ROI Calculator
Category	Marketing	Marketing
Inputs required	4	2
Result	Annualized Marketing ROI (%)	Marketing ROI (%)
What it does	Measure the annualized return on a marketing campaign by attributing a portion of revenue to your spend and scaling the result to a 12-month basis. Use it to compare campaigns of different durations and channels on an equal footing.	Calculate marketing ROI as the percentage return generated by marketing spend over the cost of that spend. Use it for executive-level marketing performance reporting, channel allocation decisions, and justifying marketing budget against business outcomes.