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Customer Acquisition Cost Calculator

Calculate the true cost to acquire a single new customer by dividing all acquisition-related spending — ads, sales team, and tools — by the number of customers won. Essential for comparing CAC against customer lifetime value to assess business sustainability.

Total Ad Spend ($)

Sales Team Costs ($)

Marketing Tools & Software ($)

New Customers Acquired (customers)

Fill in the required fields to see your result.

Marketing

Customer Acquisition Cost Calculator

Calculate customer acquisition cost (CAC) by dividing total marketing and sales spend by the number of new customers acquired. Use it as the single most important unit-economics metric for any growth business — alongside customer lifetime value, it determines whether your business model is sustainable.

Total Marketing Cost ($)

New Customers Acquired

Fill in the required fields to see your result.

Key differences

	Customer Acquisition Cost Calculator	Customer Acquisition Cost Calculator
Category	Marketing	Marketing
Inputs required	4	2
Result	Customer Acquisition Cost ($)	Customer Acquisition Cost ($)
What it does	Calculate the true cost to acquire a single new customer by dividing all acquisition-related spending — ads, sales team, and tools — by the number of customers won. Essential for comparing CAC against customer lifetime value to assess business sustainability.	Calculate customer acquisition cost (CAC) by dividing total marketing and sales spend by the number of new customers acquired. Use it as the single most important unit-economics metric for any growth business — alongside customer lifetime value, it determines whether your business model is sustainable.