Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

Customer Acquisition Cost Calculator

Calculate the true cost to acquire a single new customer by dividing all acquisition-related spending — ads, sales team, and tools — by the number of customers won. Essential for comparing CAC against customer lifetime value to assess business sustainability.

Total Ad Spend ($)

Sales Team Costs ($)

Marketing Tools & Software ($)

New Customers Acquired (customers)

Fill in the required fields to see your result.

Marketing

Customer Lifetime Value Calculator

Calculate customer lifetime value (CLV) by multiplying average order value, purchase frequency, and customer lifespan. Use it as the primary unit-economics metric to benchmark how much you can spend acquiring customers and to compare profitability across acquisition channels.

Average Order Value ($)

Purchase Frequency (per year)

Customer Lifespan (years)

Fill in the required fields to see your result.

Key differences

	Customer Acquisition Cost Calculator	Customer Lifetime Value Calculator
Category	Marketing	Marketing
Inputs required	4	3
Result	Customer Acquisition Cost ($)	Customer Lifetime Value (CLV) ($)
What it does	Calculate the true cost to acquire a single new customer by dividing all acquisition-related spending — ads, sales team, and tools — by the number of customers won. Essential for comparing CAC against customer lifetime value to assess business sustainability.	Calculate customer lifetime value (CLV) by multiplying average order value, purchase frequency, and customer lifespan. Use it as the primary unit-economics metric to benchmark how much you can spend acquiring customers and to compare profitability across acquisition channels.