Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

Customer Retention Rate Calculator

Measures the percentage of existing customers a business keeps over a given period. Use it monthly or quarterly to track loyalty, reduce churn, and benchmark against industry standards.

Customers at End of Period

New Customers During Period

Customers at Start of Period

Fill in the required fields to see your result.

Marketing

Customer Lifetime Value Calculator

Calculate customer lifetime value (CLV) by multiplying average order value, purchase frequency, and customer lifespan. Use it as the primary unit-economics metric to benchmark how much you can spend acquiring customers and to compare profitability across acquisition channels.

Average Order Value ($)

Purchase Frequency (per year)

Customer Lifespan (years)

Fill in the required fields to see your result.

Key differences

	Customer Retention Rate Calculator	Customer Lifetime Value Calculator
Category	Marketing	Marketing
Inputs required	3	3
Result	Customer Retention Rate (%)	Customer Lifetime Value (CLV) ($)
What it does	Measures the percentage of existing customers a business keeps over a given period. Use it monthly or quarterly to track loyalty, reduce churn, and benchmark against industry standards.	Calculate customer lifetime value (CLV) by multiplying average order value, purchase frequency, and customer lifespan. Use it as the primary unit-economics metric to benchmark how much you can spend acquiring customers and to compare profitability across acquisition channels.