Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

Share of Voice Calculator

Measures the percentage of total industry or category mentions that belong to your brand, revealing your competitive visibility. Use it for social listening, PR, and SEO benchmarking.

Your Brand Mentions

Total Category Mentions

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Marketing

Marketing ROI Calculator

Calculate marketing ROI as the percentage return generated by marketing spend over the cost of that spend. Use it for executive-level marketing performance reporting, channel allocation decisions, and justifying marketing budget against business outcomes.

Revenue from Marketing ($)

Marketing Investment ($)

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Key differences

	Share of Voice Calculator	Marketing ROI Calculator
Category	Marketing	Marketing
Inputs required	2	2
Result	Share of Voice (%)	Marketing ROI (%)
What it does	Measures the percentage of total industry or category mentions that belong to your brand, revealing your competitive visibility. Use it for social listening, PR, and SEO benchmarking.	Calculate marketing ROI as the percentage return generated by marketing spend over the cost of that spend. Use it for executive-level marketing performance reporting, channel allocation decisions, and justifying marketing budget against business outcomes.