Compare calculators
Both calculators run independently β change the inputs on either side to compare results.
Social Media
Social Media CPM & CPC Calculator
Calculate CPM and CPC for your social media ad campaigns. Use this when evaluating ad efficiency on Facebook, Instagram, TikTok, or LinkedIn to compare spend against reach and clicks.
Fill in the required fields to see your result.
Social Media
Social Media Reach Calculator
Estimates your true unduplicated audience across Instagram, Facebook, Twitter, and TikTok by accounting for follower overlap. Use it when planning a cross-platform campaign to avoid double-counting fans.
Fill in the required fields to see your result.
Key differences
| Social Media CPM & CPC Calculator | Social Media Reach Calculator | |
|---|---|---|
| Category | Social Media | Social Media |
| Inputs required | 3 | 5 |
| Result | Optimized Cost Efficiency Score | Total Unique Reach ( people) |
| What it does | Calculate CPM and CPC for your social media ad campaigns. Use this when evaluating ad efficiency on Facebook, Instagram, TikTok, or LinkedIn to compare spend against reach and clicks. | Estimates your true unduplicated audience across Instagram, Facebook, Twitter, and TikTok by accounting for follower overlap. Use it when planning a cross-platform campaign to avoid double-counting fans. |