Compare calculators
Both calculators run independently β change the inputs on either side to compare results.
Social Media
Social Media Reach Calculator
Estimates your true unduplicated audience across Instagram, Facebook, Twitter, and TikTok by accounting for follower overlap. Use it when planning a cross-platform campaign to avoid double-counting fans.
Fill in the required fields to see your result.
Social Media
Social Media CPM Optimizer
Calculate the cost per thousand impressions (CPM) for any social media campaign given your budget and target impressions. Use it to compare platform efficiency and set realistic impression goals before launch.
Fill in the required fields to see your result.
Key differences
| Social Media Reach Calculator | Social Media CPM Optimizer | |
|---|---|---|
| Category | Social Media | Social Media |
| Inputs required | 5 | 2 |
| Result | Total Unique Reach ( people) | Optimized CPM ($) |
| What it does | Estimates your true unduplicated audience across Instagram, Facebook, Twitter, and TikTok by accounting for follower overlap. Use it when planning a cross-platform campaign to avoid double-counting fans. | Calculate the cost per thousand impressions (CPM) for any social media campaign given your budget and target impressions. Use it to compare platform efficiency and set realistic impression goals before launch. |