Compare calculators

Both calculators run independently — change the inputs on either side to compare results.

Social Media ROI Calculator

Find out whether your social media campaigns are actually profitable after accounting for ads, content, tools, and labor. Ideal for marketing managers justifying budget spend.

Revenue Generated ($)

Advertising Spend ($)

Content Creation Cost ($)

Tools & Software Cost ($)

Labor Hours (hours)

Hourly Rate ($/hour)

Fill in the required fields to see your result.

Social Media

Social Media Reach Calculator

Estimates your true unduplicated audience across Instagram, Facebook, Twitter, and TikTok by accounting for follower overlap. Use it when planning a cross-platform campaign to avoid double-counting fans.

Instagram Followers

Facebook Followers

Twitter Followers

TikTok Followers

Estimated Audience Overlap

Fill in the required fields to see your result.

Key differences

	Social Media ROI Calculator	Social Media Reach Calculator
Category	Social Media	Social Media
Inputs required	6	5
Result	ROI (%)	Total Unique Reach ( people)
What it does	Find out whether your social media campaigns are actually profitable after accounting for ads, content, tools, and labor. Ideal for marketing managers justifying budget spend.	Estimates your true unduplicated audience across Instagram, Facebook, Twitter, and TikTok by accounting for follower overlap. Use it when planning a cross-platform campaign to avoid double-counting fans.