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Both calculators run independently — change the inputs on either side to compare results.

Social Media ROI Calculator

Determine whether your social media marketing investment is generating real profit by computing ROI across ad spend, content creation, tools, and labor costs. Use it after a campaign to justify budget or to reallocate spend across channels.

Revenue Generated ($)

Ad Spend ($)

Content Creation Costs ($)

Tools & Software Costs ($)

Time Spent (Hours) (hrs)

Hourly Rate ($/hr)

Fill in the required fields to see your result.

Social Media

Social Media Conversion Funnel Calculator

Measure how efficiently your social media audience moves from impressions to purchases. Use it to identify drop-off points in your funnel and calculate revenue generated per thousand impressions.

Total Impressions

Conversions

Average Order Value ($)

Fill in the required fields to see your result.

Key differences

	Social Media ROI Calculator	Social Media Conversion Funnel Calculator
Category	Social Media	Social Media
Inputs required	6	3
Result	ROI (%)	Revenue per 1000 Impressions ($)
What it does	Determine whether your social media marketing investment is generating real profit by computing ROI across ad spend, content creation, tools, and labor costs. Use it after a campaign to justify budget or to reallocate spend across channels.	Measure how efficiently your social media audience moves from impressions to purchases. Use it to identify drop-off points in your funnel and calculate revenue generated per thousand impressions.