Customer Acquisition Cost (CAC) Calculator vs Rule of 40 Calculator
Two calculators for the same neighbourhood of questions. Here is what each measures, what you feed in, and where you'd reach for one over the other.
Customer Acquisition Cost (CAC) Calculator
Calculate how much it costs to acquire one new customer by dividing total sales and marketing spend by new customers gained. The denominator of the all-important CLV:CAC ratio.
- Answers
- Customer Acquisition Cost ($)
- Inputs
- Total Marketing Spend, Sales Expenses, New Customers Acquired
Rule of 40 Calculator
Check whether a SaaS company's growth rate plus profit margin clears the 40% benchmark that signals a healthy balance of growth and profitability.
- Answers
- Rule of 40 Score (%)
- Inputs
- Revenue Growth Rate, Profit Margin
At a glance
| Customer Acquisition Cost (CAC) Calculator | Rule of 40 Calculator | |
|---|---|---|
| Category | Business | Business |
| Answers | Customer Acquisition Cost | Rule of 40 Score |
| Inputs | 3 | 2 |
| Result unit | $ | % |
When to use each
Calculate how much it costs to acquire one new customer by dividing total sales and marketing spend by new customers gained. The denominator of the all-important CLV:CAC ratio.
Check whether a SaaS company's growth rate plus profit margin clears the 40% benchmark that signals a healthy balance of growth and profitability.