Advertising ROI Calculator vs Email Marketing ROI Calculator
Two calculators for the same neighbourhood of questions. Here is what each measures, what you feed in, and where you'd reach for one over the other.
Advertising ROI Calculator
Measure whether your ad campaigns are actually making money after product costs. Use this monthly to compare performance across Google, Meta, TikTok, or any paid channel.
- Answers
- ROI (%)
- Inputs
- Monthly Ad Spend, Conversions Generated, Average Order Value, Profit Margin
Email Marketing ROI Calculator
Estimates the ROI of an email campaign by modeling the full conversion funnel from sends through to revenue. Use it when planning or evaluating campaigns to justify budget and compare performance.
- Answers
- Email Marketing ROI (%)
- Inputs
- Total Emails Sent, Open Rate, Click-through Rate, Conversion Rate, Average Order Value, Campaign Cost
At a glance
| Advertising ROI Calculator | Email Marketing ROI Calculator | |
|---|---|---|
| Category | Ecommerce | Marketing |
| Answers | ROI | Email Marketing ROI |
| Inputs | 4 | 6 |
| Result unit | % | % |
When to use each
Measure whether your ad campaigns are actually making money after product costs. Use this monthly to compare performance across Google, Meta, TikTok, or any paid channel.
Estimates the ROI of an email campaign by modeling the full conversion funnel from sends through to revenue. Use it when planning or evaluating campaigns to justify budget and compare performance.