ROAS Calculator (Return on Ad Spend) vs Ad Spend Budget Optimizer
Two calculators for the same neighbourhood of questions. Here is what each measures, what you feed in, and where you'd reach for one over the other.
ROAS Calculator (Return on Ad Spend)
Calculates the true profit return on your ad spend by factoring in your profit margin. Use it to evaluate whether a campaign is genuinely profitable, not just revenue-positive.
- Answers
- Return on Ad Spend (%)
- Inputs
- Advertising Spend, Revenue Generated, Profit Margin
Ad Spend Budget Optimizer
Determine how to weight your monthly ad budget across Google, Facebook, and other channels by factoring in each channel's ROAS, seasonal demand shifts, and your risk appetite. Use it during quarterly budget planning or campaign reallocation reviews.
- Answers
- Optimized Budget Allocation ($)
- Inputs
- Total Monthly Budget, Google Ads ROAS, Facebook Ads ROAS, Other Channels ROAS, Seasonality Factor, Risk Tolerance
At a glance
| ROAS Calculator (Return on Ad Spend) | Ad Spend Budget Optimizer | |
|---|---|---|
| Category | Ecommerce | Marketing |
| Answers | Return on Ad Spend | Optimized Budget Allocation |
| Inputs | 3 | 6 |
| Result unit | % | $ |
When to use each
Calculates the true profit return on your ad spend by factoring in your profit margin. Use it to evaluate whether a campaign is genuinely profitable, not just revenue-positive.
Determine how to weight your monthly ad budget across Google, Facebook, and other channels by factoring in each channel's ROAS, seasonal demand shifts, and your risk appetite. Use it during quarterly budget planning or campaign reallocation reviews.