ROAS Calculator (Return on Ad Spend) vs Ad Frequency Rate Calculator
Two calculators for the same neighbourhood of questions. Here is what each measures, what you feed in, and where you'd reach for one over the other.
ROAS Calculator (Return on Ad Spend)
Calculates the true profit return on your ad spend by factoring in your profit margin. Use it to evaluate whether a campaign is genuinely profitable, not just revenue-positive.
- Answers
- Return on Ad Spend (%)
- Inputs
- Advertising Spend, Revenue Generated, Profit Margin
Ad Frequency Rate Calculator
Calculates the average number of times each unique person in your audience sees your ad. Use it to detect ad fatigue, optimize campaign pacing, and prevent wasted impressions on oversaturated audiences.
- Answers
- Ad Frequency
- Inputs
- Total Ad Impressions, Unique Reach
At a glance
| ROAS Calculator (Return on Ad Spend) | Ad Frequency Rate Calculator | |
|---|---|---|
| Category | Ecommerce | Marketing |
| Answers | Return on Ad Spend | Ad Frequency |
| Inputs | 3 | 2 |
| Result unit | % | — |
When to use each
Calculates the true profit return on your ad spend by factoring in your profit margin. Use it to evaluate whether a campaign is genuinely profitable, not just revenue-positive.
Calculates the average number of times each unique person in your audience sees your ad. Use it to detect ad fatigue, optimize campaign pacing, and prevent wasted impressions on oversaturated audiences.