Content Marketing ROI Calculator vs Email Marketing ROI Calculator
Two calculators for the same neighbourhood of questions. Here is what each measures, what you feed in, and where you'd reach for one over the other.
Content Marketing ROI Calculator
Estimate the annual ROI of your content marketing program by combining organic traffic value with conversion-driven revenue, then subtracting creation and promotion costs. Use it when justifying a content budget or comparing channel performance.
- Answers
- Content Marketing ROI (%)
- Inputs
- Content Creation Cost, Content Promotion Cost, Monthly Organic Traffic, Cost per Click Value, Content Conversion Rate, Revenue per Conversion
Email Marketing ROI Calculator
Estimates the ROI of an email campaign by modeling the full conversion funnel from sends through to revenue. Use it when planning or evaluating campaigns to justify budget and compare performance.
- Answers
- Email Marketing ROI (%)
- Inputs
- Total Emails Sent, Open Rate, Click-through Rate, Conversion Rate, Average Order Value, Campaign Cost
At a glance
| Content Marketing ROI Calculator | Email Marketing ROI Calculator | |
|---|---|---|
| Category | Marketing | Marketing |
| Answers | Content Marketing ROI | Email Marketing ROI |
| Inputs | 6 | 6 |
| Result unit | % | % |
When to use each
Estimate the annual ROI of your content marketing program by combining organic traffic value with conversion-driven revenue, then subtracting creation and promotion costs. Use it when justifying a content budget or comparing channel performance.
Estimates the ROI of an email campaign by modeling the full conversion funnel from sends through to revenue. Use it when planning or evaluating campaigns to justify budget and compare performance.