Email Click-Through Rate Calculator vs Social Media Click-Through Rate Calculator
Two calculators for the same neighbourhood of questions. Here is what each measures, what you feed in, and where you'd reach for one over the other.
Email Click-Through Rate Calculator
Measure the percentage of delivered emails that received at least one link click. Use it to gauge content relevance and call-to-action effectiveness in any email campaign.
- Answers
- Email Click-Through Rate (%)
- Inputs
- Email Clicks, Emails Delivered
Social Media Click-Through Rate Calculator
Computes the click-through rate of a social media post or campaign as the percentage of impressions that resulted in a click. Use it to benchmark ad creative and organic content performance.
- Answers
- Optimized CTR (%)
- Inputs
- Total Impressions, Total Clicks
At a glance
| Email Click-Through Rate Calculator | Social Media Click-Through Rate Calculator | |
|---|---|---|
| Category | Marketing | Social Media |
| Answers | Email Click-Through Rate | Optimized CTR |
| Inputs | 2 | 2 |
| Result unit | % | % |
When to use each
Measure the percentage of delivered emails that received at least one link click. Use it to gauge content relevance and call-to-action effectiveness in any email campaign.
Computes the click-through rate of a social media post or campaign as the percentage of impressions that resulted in a click. Use it to benchmark ad creative and organic content performance.